Identity Design
Brand systems, naming, typography, voice — and the operating manual that holds it all together across surfaces. Built for the long horizon.
We design and engineer for brands that prefer signal over noise — identity, web, product and motion, made to last beyond the trend. Founded by Jainendra Singh in Kanpur, India.
Founded by Jainendra Singh·Kanpur, India·Currently shipping Talaash
A small, senior team building enduring digital experiences for brands that prefer signal over noise. Identity, web, product and motion — designed and engineered in-house, end-to-end. We choose less, more carefully. We work with a handful of clients each year, deeply. The goal is always the same: work that earns its place, frame by frame, line by line.
Brand systems, naming, typography, voice — and the operating manual that holds it all together across surfaces. Built for the long horizon.
Marketing sites, brand worlds, and launch microsites — designed and engineered in-house, frame perfect.
Native Android (Kotlin/Java) and iOS apps, design systems, and complete product platforms. Backed by real backend infrastructure.
End-to-end IoT — firmware, sensor integration, cloud dashboards and real-time monitoring. From prototype to production.
Secure APIs, Linux server management, scalable cloud infrastructure. Built to keep running, quietly, for years.
Three recent chapters. Full catalog is a click away.
India's hyperlocal services app — book skilled help nearby. Identity, app, and backend, end-to-end.
Live project→Comprehensive system for a government ministry to monitor and manage pensioner data — ensuring timely, accurate disbursements.
Read case→Smart breaker guards with real-time monitoring — firmware, scalable cloud, mobile control, automated safety alerts.
Read case→Founders, brand and product leads — we take on a small number of engagements each year. Tell us where you're going, when you need to be there.